A key sector for the French economy
France as a destination is known for its wealth of historic heritage, the quality of its natural spaces, and the position held by culture and identity within its social model, on both a national and a regional scale. Together, these assets regularly put the country at the top of international rankings.
After suffering badly during the health crisis, the sector has been on the receiving end of a government scheme to encourage reflection and adapt services. This means taking account of new desires for a change of scenery and the ability to switch off and relax from both national and international consumers, as well as understanding the reality of the sector’s practices and mapping out future development trajectories.
Sustainable tourism and the digitalisation of culture central to the issue
The various stakeholders in the tourism and leisure sector have worked to offer new services reflecting deseasonalisation, better regional spread, reduced carbon footprint, respect for nature and protected areas, or even slow travel, moving away from mass tourism. However, clients tend to view sustainable tourism as being expensive, sober, sensible, or even restrictive, whereas they want to enjoy themselves and not be subject to restrictions when taking a break from their daily lives. The resulting ambiguity requires both education and a positive, engaging discourse from service providers to make this new form of tourism more attractive to consumers.
The culture sector is also focusing on the environmental issues, reinventing itself and experimenting with innovative formats to meet new needs whilst also remaining attractive and high-performing, aided (or not) by more widespread digital usage.
COHDA, the institute 100% committed to a new value framework
As a longstanding supporter of the sector, COHDA has undertaken numerous studies to aid reflections by regions, tourist development agencies, regional tourism committees and other community and private stakeholders in the tourism, events and leisure industries.
We invested in this flagship sector at a very early stage to help the different parties involved to refine their strategic vision with regard to key trends, as well as giving them the keys to tailor their services to societal, regulatory, environmental, technological and even economic change. This support takes various forms (customer experience review, economic study, perception study, reputation and image study, service launch study, sociolinguistic study etc.) and helps forecast the practices and behaviour of future travellers, consumers and citizens.
Study types
hot, cold customer satisfaction study
Mystery shoppers
Reputation and image study
Core brand and positioning study
Pre and post test for communications
Customer base study
Behaviour and usage study
Perception and expectations study regarding a (new) service
Economic study
Sociolinguistic investigation
Public policy evaluation
…
“We’ve been entrusting all our surveys to COHDA for 3 years. Their expertise and advice have enabled us to accurately measure our customers’ satisfaction and thus improve our offer year after year. What’s more, their professionalism transmits an excellent image to our customers interviewed.”
“The COHDA team combine attentiveness and proactiveness, two essential qualities for a service provider responding to a public market.”
“COHDA stands for professionalism, attentiveness to the client and high-quality work. Each time we’ve called on them, they’ve met our requirements with efficiency and quality. I can recommend them wholeheartedly.”
“Optimal collaboration despite the distance, professionalism, proactiveness and attentiveness.”
“In 6 years of collaboration, I’m highly satisfied with COHDA’s dedicated and professional guidance. The project manager is very attentive, proactive and follows up on the file as required. We’ve built up a true relationship of trust.”
“The COHDA Institute adapted perfectly to the exceptional situation of the first lockdown, in particular by implementing the necessary tools to ensure service quality.”
“A very serious company which demonstrates a high level of availability for its clients. COHDA has managed to meet our requirements perfectly and to adapt whenever necessary. I’d recommend COHDA without any hesitation.”
“A huge thanks for your involvement and proactiveness to all the team, which I have the pleasure of working with each time we call on you for a survey! Your programmer is a magician and when listening in, we were impressed by the interviewers’ professionalism in adapting to our environment.”
Understand and monitor your market
Assess public policies
Optimise your offer
Adjust your communication actions
Explore and optimise the customer experience
Decode habits and behaviour
Listen to your employees
Listen to citizens
Hire a panel
Qualify and analyse your databases
Our track record in the Tourism/Leisure/Culture sector
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